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“The grid is the underwear of the book.”
Massimo Vignelli describes his approach to book design in a video by Michael Bierut. Part of Mohawk’s “What Will You Make Today?” campaign.
Paula Scher MAPS
New York / Paris / London: Three Mini Journals
Developed in collaboration with legendary international design firm Pentagram (designed by Luke Hayman and his team), these three pocket-sized journals are decorated with partner Paula Scher’s obsessively detailed, highly personal city maps. Tuck these lightweight journals in your bag for your next journey, or simply use them to jot notes on the go. More info here.
Designer Paula Scher (Pentagram) has been the graphic steward of The Public Theater since 1994, creating images that speak to contemporary audiences with emotional impact and appeal. Scher will discuss her creative process and lead visitors through an installation chronicling some of her most striking work.
The Public Theater
Sunday, October 21, 2:30pm
New York City
Tickets to this event are free but not available online.
Please call 212-967-7555 to reserve.
Her most recent book Paula Scher MAPS was published in 2011.
Louise Fili in conversation with Paula Scher
Type Directors Club, 09/13/12
Longtime friends and graphic design legends Louise Fili and Paula Scher finally got a chance to share the stage last night at the Type Directors Club in New York City. They talked and joked about overlapping histories, enigmatic art directors, and the satisfaction of taking on work you believe in. L’arte del Gelato was on hand, sweetening the evening for the large crowd (the event was sold out).
Louise Fili is principal of Louise Fili Ltd, specializing in food packaging and restaurant identities. Her lavish and elegant typography, often hand drawn, helps advertise and market such brands as Sarabeth’s, Bella Cucina, Jean-Georges, L’arte del Gelato, Good Housekeeping, and many others. Fili’s new monograph Elegantissima is now available. Paula Scher is a principal at Pentagram. Paula Scher MAPS, a collection of her large geographical paintings, is also available.