Louise Fili in conversation with Paula Scher
Type Directors Club, 09/13/12

Longtime friends and graphic design legends Louise Fili and Paula Scher finally got a chance to share the stage last night at the Type Directors Club in New York City. They talked and joked about overlapping histories, enigmatic art directors, and the satisfaction of taking on work you believe in. L’arte del Gelato was on hand, sweetening the evening for the large crowd (the event was sold out).

Louise Fili is principal of Louise Fili Ltd, specializing in food packaging and restaurant identities. Her lavish and elegant typography, often hand drawn, helps advertise and market such brands as Sarabeth’s, Bella Cucina, Jean-Georges, L’arte del Gelato, Good Housekeeping, and many others. Fili’s new monograph Elegantissima is now available. Paula Scher is a principal at Pentagram. Paula Scher MAPS, a collection of her large geographical paintings, is also available.

• Posted by PAPress Posted by Andrea Posted by Ben Posted by Carina Posted by Dan Posted by Diane Posted by Elana Posted by Fannie Posted by Jacob Posted by Janet Posted by Jennifer Posted by Joe Posted by Katharine Posted by Kevin Posted by Margaret Posted by Megan Posted by Nicola Posted by Paul Posted by Russell Posted by Sara B. Posted by Sara S. Posted by Will Posted by Jan
• Production Dept. Design Dept. Production Dept. Editorial Dept. Publicity Dept. Design Dept. Editorial Dept. Editorial Dept. Production Dept. Editorial Dept. Office Manager Publicity Dept. Publisher Publicity Dept. Editorial Dept. Editorial Dept. Design Dept. Publicity Dept. Editorial Dept. Editorial Dept. Digital Publications Design Dept.
• Sep 14 2012

• Tagged:
• Pentagram
• Type Directors Club
• design
• elegantissima
• events
• louise fili
• paula scher
• postedbymargaret
• typography
• recap

Brainpickings says, “Appropriately lavish and stunning, Elegantissima is the perfect showcase of Fili’s intricate, arresting, and always elegant work.”

Happy Mundane calls it “a MUST HAVE for anyone that appreciates incredible type, food packaging, and book covers”—adding, “LEGEND!!”

The Food Section says, “The book brings together beautiful color illustrations of her work along with personal reflections about how she went about designing some of her most notable creations.”

Design Muse “…couldn’t be more excited. This book is full of beautiful typography and packaging. Louise Fili’s distinctive style is a great resource for inspiration and a must have for your design library.”

Mint asks, “…with its gorgeous cover and 250+ pages covering nearly 40 years of Louise Fili goodness. Branding, typography, packaging perfection… what’s not to love?”

Epicurous recommends the book for graphic designers and epicureans alike. They sat down with Louise for a Q&A.

Swiss Miss says, “It’s a beauty of a book!”

Design Observer and Eater featured the book too!

Sink your teeth into Elegantissima, available now.

• Posted by PAPress Posted by Andrea Posted by Ben Posted by Carina Posted by Dan Posted by Diane Posted by Elana Posted by Fannie Posted by Jacob Posted by Janet Posted by Jennifer Posted by Joe Posted by Katharine Posted by Kevin Posted by Margaret Posted by Megan Posted by Nicola Posted by Paul Posted by Russell Posted by Sara B. Posted by Sara S. Posted by Will Posted by Jan
• Production Dept. Design Dept. Production Dept. Editorial Dept. Publicity Dept. Design Dept. Editorial Dept. Editorial Dept. Production Dept. Editorial Dept. Office Manager Publicity Dept. Publisher Publicity Dept. Editorial Dept. Editorial Dept. Design Dept. Publicity Dept. Editorial Dept. Editorial Dept. Digital Publications Design Dept.
• Sep 6 2012

• Tagged:
• books
• design
• elegantissima
• food
• graphic design
• louise fili
• restaurants
• travel
• typography
• postedbyrussell
• publicitydept