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The Masses | NY Art Book Fair

Last weekend at the Printed Matter NY Art Book Fair, our friends (and authors) of The Electric Information Age book and album assembled in performance mode as The Masses (DJ/composer Daniel Perlin, designer/musician Adam Michaels, and historian/performer Jeffrey Schnapp, with live keyboards by Shannon Harvey). 

The set was tight, rhythmic, and diverse, syncing up nicely with their inspirations—experimental paperbacks from the late 1960s and early 1970s which aimed to bring the ideas of contemporary thinkers like Marshall McLuhan and Buckminster Fuller to the masses. These small books were spliced and collaged into a pulsating video which was projected behind the band.

Additionally, Inventory Books introduced a very cool tote bag with some custom pockets for the book and LP.